Photo of Omar T. Pasha by Ted Thornton.
Photo Credit: Ted Thornton

"Hello. I'm Omar, a UX Architect and Visual Artist based in Los Angeles, California."

As a UX Architect, I've worked on various agile projects for companies ranging from start-ups to global corporations. I enjoy the iterative process and working with project teams that use proven frameworks, human-centered design principles, and methodologies to create the best digital product solutions possible.

As a Visual Artist, I've exhibited my artwork over the past 15+ years in Amsterdam, Los Angeles, New York, Paris, and Washington, D.C, and have designed and/or illustrated on a number of promotional and publication projects.

About Me


Naturally self-motivated and organized, my ultimate goal is to help create digital products that serve what's best for humanity. I believe in human growth. As a strategic and empathic leader, I can see the potential in others, nurture their creativity, and champion their abilities to organize change. As a team member, I'm quick to spot inefficiency and appreciate engaging with others to conceptualize and create new solutions. I do well in developing reasonable and pragmatic plans to accomplish a successful product vision.


A graduate of the Rhode Island School of Design (RISD) and former expatriate in The Netherlands for 9 years, I have over ten years of experience in Human-Computer Interaction, and 25 years of overall experience in the Digital Creative Industry. Possessing a strong sense of personal integrity and drive, I have a wide range of life experiences that contribute to my passion and longevity in my career.


In my spare time, I like to paint, learn to play acoustic guitar, be in nature, write rhymes and poetry, read, and learn about Intelligent Technology. I earned my first freelance gig at age 14 designing a logo for a professional catering company in Philadelphia. That's when I knew I wanted a career as a Creative. I'm also the proud dad of an awesome 12-year old girl named Harlem, named after the New York City borough where I, and my mother, were born.


UX Case Studies

Note: The UX case studies below are from the years 2017 through 2019. Due to non-disclosure agreements, and for the sake of U.S. national security, more recent UX and AI/ML case studies for Sumitomo Corporation, Amazon, and the U.S. Department of Defense's Advanced Battle Management System (ABMS) cannot be showcased.

American Automobile Association (AAA)

CRM UX Research + ML Automation Strategy


Pacific Theaters

Digital Signage Powered by SAP


Pattern Library Exploration

Arclight Cinemas

SAP Mobile App for Cinema Ushers

The Decurion Corporation

Contract Accounting Desktop App

National Institutes of Health

All of Us Medical Research Mobile Exhibit

Thumbnail of Arclight Cinemas concept landing page.

Arclight Cinemas

Website Redesign Proof of Concept


Personal Skills + Traits

Humanness + Agency

- Empathic User Advocate
- Ability to Assess + Evolve
- Sense Making / Pragmatism
- Social Intelligence
- Novel + Adaptive Thinking
- Learning / Unlearning
- Creativity + Self-Awareness
- Generous Collaborator
- Force Multiplier

Navigating the New World

- Transdisciplinary Ability
- New Media Literacy
- Cross Cultural Competence
- Virtual Collaboration
- Adaptable to Hybrid Roles
- Business Savvy / Intrapreneurial
- Cultural Knowledge
- Self-Motivated
- Purpose Driven

Interest in Working with AI

- Computational Thinking
- Cognitive Load Managing
- Autodidactic
- Lifelong Scalable Learner
- Adaptable to Augmented Era

UX Skills + Talents

UX Research

- Data + Competitive Analysis
- Content Inventory / Requirements
- Personas
- Sitemaps
- Information Architecture
- User Flows / Task Flows
- Wireframes
- User Testing
- Presentation

UX / UI Design

- Briefing + Presentation
- Design Systems
- Pattern Libraries
- Style Guides
- iOS / Android Apps
- Web Applications
- Prototypes
- Basic Animation
- Asset Management


- Digital Design
- Print Design
- Illustration
- Brand / Logo Design
- Information Design
- Typography
- Photography
- Painting

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